Birks is Canada's first jewellery chain in Canada, with the opening of its Square Philips flagship store in 1879. In order to better illuminate the jewels from its Carrefour Laval store, the Canadian company partnered with the design and architect firm Ædifica, which then collaborated with Lumenpulse, with whom it has been working for years.

''The main lighting challenges consisted in using judiciously the lighting sources and the light colours to illuminate the jewels at their best, and also to insure an optimal positioning of the lighting (angles, distance, etc.) to favour the products' shimmering effects,'' says Boutin.

To achieve this, the firm chose a mix of Multi 1, Multi 2 and Multi 3 Downlights in 3000K and 3500K. Installed on the ceiling throughout the store, the luminaires illuminate displays case, while also providing bright general lighting. Spot Small luminaires were then installed in the black niche above the centre of the boutique. Fully adjustable, the luminaires increases the store's flexibility, allowing it to change or enhance display lighting, as needed.

Equipment specified:

46 x Spot Small (3000K, CRI 80+)
11 x Lumencove Nano (1', 3000K, CRI 80+)
4 x Lumencove Nano (4', 3000K, CRI 80+)
46 x Downlight Multi 1 (3000K, CRI 80+)
1 x Downlight Multi 1 (3500K, CRI 80+)
36 x Downlight Multi 2 (3000K, CRI 80+)
2 x Downlight Multi 2 (3500K, CRI 80+)
6 x Downlight Multi 3 (3000K, CRI 80+)
1 x Downlight Clear Small (3500K, CRI 80+)

Lighting Design: Ædifica
Photographer: Sebastien Racicot