First impressions set the tone for the experience that follows, influence communication methods, and even make or break relationships. Traxon & e:cue understands the positive potential of exterior lighting for retail environments and is committed to providing attractive, intriguing first impressions for our customers, and memorable experiences for theirs. Traxon & e:cue's dynamic lighting solutions create intrigue and interest in store windows. Whether beautifully showcasing well-craftedwindow displays with crisp, white light, or mesmerizing passersby with a rich, colorful glow, the magnetism of light draws customers into the store to further explore. Façade Solutions take first impressions to an exciting, larger scale. From enhancing architectural details with the legacy of a branded hue, or displaying low-to-medium resolution graphics, text, and animations, Traxon & e:cue's intelligent LED fixtures and control convert retail spaces and facades into landmarks. Our installations pique the interest of guests and passersby, preparing them for the unique and satisfying shopping they are about to experience.