Founded in Limoges, France in 1969 Sephora is a visionary beauty-retailer and part of the Paris-based LVMH Moet Hennessy Louis Vuitton group. Sephora's unique, open-sell environment features over 200 brands across a broad range of product categories including skincare, color, fragrance, bath & body in addition to their own private label. Opening their biggest store in China, the Qianmen flagship store in Beijing, Sephora wanted a lighting installation both eye-catching and inviting. 

Traxon offered the perfect solution: a total of 224 64PXL Boards installed at the entrance area of the two-story store create a hugh media screen displaying sparkling adds and video animations of Sephora's newest products. With its 64 individually addressable LEDs, and a pixel pitch of 31.25mm Traxon's 64PXL Board is a multifunctional, high brightness LED lighting fixture offering the most efficient solutions for the replay of medium to high resolution videos, graphics and texts.

Installer : Cyberconcept