Combining tradition and innovation | IT

An agricultural reality immersed in nature, combining tradition and innovation to perfection, but above all it has existed for almost a thousand years in complete harmony and respect for the environment. Extending over 1200 hectares between the lush hills of Valdobbiadene and Conegliano, its basic philosophy has always been simplicity that today translates into eco-sustainability, implying day-to-day care and respect for natural resources. A deep love for the land but also a guarantee for customers who can be sure they are choosing healthy, traceable and tasty products.

The largest farm business in the Treviso area combines agricultural work with welcoming hospitality; it hosts a wine cellar, agri-tourism, a restaurant with local products, a dairy, butcher's, shop, educational farms, not to mention the expanses of pasture land, arable land, orchards and forests, where biodiversity reigns supreme. This is the setting for endless rows of Glera vines, a basic ingredient of the renowned Borgoluce Prosecco, and of Pinot Grigio, Manzoni Bianco, Chardonnay and international red grapes such as Cabernet and Merlot, all produced while fully respecting the surrounding terrain, keeping to the principles of organic farming. 

Their facilities are clearly oriented towards containing consumption, using renewable energy, and minimising harm to the environment; just think that the electrical and thermal energy consumed comes entirely from a biomass boiler and biodigestor capable of transforming manure and waste into biogas. So the Borgoluce brand is confirmed in its dedication to constant renewal of the farm business.

The project to build a new winery, where historical identity and innovation exist in symbiosis, is part of this perspective. The architecture features a longitudinal reception building that faithfully respects the canons of traditional rural architecture, contrasting with the underlying volume of glass and reinforced concrete, intended for wine making. A classic style in complete fusion with the essence of a refined industrial style, both in the space under the ground floor and in the design of all the interiors.

Two architectural languages that were also respected in the study and implementation of the lighting design by Zumtobel Group.

The reception area, developed on two floors above ground, contains a relaxation room, conference room, offices, kitchen, tasting rooms and sales areas, all of which have been enhanced by combining an extensive lighting system with a more focused one. In particular, therefore, a dynamic arrangement of the ONDARIA product was envisaged, chosen in some of the multiple dimensional versions, both suspended and surface-mounted in black finish, flanked by the spot system of the ONICO track spotlights, with simple and well-defined shapes, also in the two M and L dimensional versions in black finish. The luminous surfaces of the Ondaria give a pleasantly soft and diffused feeling of light, which improves the sense of well-being making the rooms larger and more spacious at the same time. Meanwhile the Onico spotlights, with their excellent colour rendering and concentrated luminous flux play a fundamental accentuating role in the shop areas, above all to enhance and brighten the numerous display and sales counters of Borgoluce bottles.

The lighting concept designed for the glass volume under the ground level is clearly different: a space of 14 metres in height to house the enormous steel wine making tanks. The CRAFT M luminaire was the choice for lighting this area flanked by its smaller version Craft S for the mezzanine areas. An industrial reflector as powerful as it is compact, ideal for the uniform lighting of storage areas; characterised by its innovative design and extraordinary efficiency, it can meet all technical illumination needs even though the installations are fitted at considerable heights. In addition to the very high performance, attention was also paid to the aesthetics of the lighting fixture, customized for this project in silver finish, as if mirroring the steel tanks, and having a warm 3000 K colour temperature to provide uniform colour throughout the project.

Outside, the two lighting solutions seem to merge into a single narrative: the farmhouse above, its materials and architectural details enhanced with veils of light, joins the large volume below, completely glazed and bright, like a giant lantern. A light aiming to enhance the perception of the volumes of the architectural structure in their entirety.

A sidelight is important in this, both on the main façade and on the back of the portico, which manages to fully enhance the rusticity of the ochre-coloured plaster and to enhance the logo of the Borgoluce winery at the entrance. Long resin-treated AWG LED strips with a warm 3000 K colour temperature have been installed inside the pre-arranged veils to withstand ambient factors and create a pool of light grazing the walls, remaining hidden in the structure.

According to this principle, the large double-height portico, in addition to the wall side lighting, provides for the array of the Plaza ACDC spotlights that use shafts of light to mark the load-bearing columns from top to bottom and enhance the wooden beams of the roof, without encroaching on it.

Finally, Zumtobel Group also worked on the emergency and safety lighting, provided by the RESCLITE product range and the CROSSIGN pictograms, and on the lighting of the adjacent car park, which envisaged the Urba Deco Thorn masthead as the optimal solution, a decorative luminaire for urban architectural lighting to provide excellent performance and visual comfort.

Foto: Michele Girardi