Merck is the world's oldest pharmaceutical and chemical company. To mark the company’s 350th anniversary in 2018, the company has built a new innovation centre at its headquarters in Darmstadt. The management wanted an innovative outdoor lighting concept that would aesthetically integrate with the unique architecture and create a dynamic outdoor space that embraces the innovation and core values of the brand.

The Shuffle was ideal. This smart column not only delivers light but many different features including control systems, WiFi, security cameras, loudspeakers and an EV charging station.

A total of 24 Shuffle columns integrating light, WiFi, loudspeakers and cameras were installed on Emanuel-Merck Square in 2016. They provide an efficient use of the outdoor space and encourage social interactions, which, are known to enhance the success of any business working in research and development.

The company plans to install another 30 Shuffle columns.